
Pudsey Bear: From Brown to Yellow, History & Dates
Freddie Cooper Carter • 2026-07-24 • Reviewed by Sofia Lindberg
You might have seen a yellow bear with a bandana on TV, collecting money for a good cause. That’s Pudsey Bear, the mascot of BBC Children in Need, but there’s more to this cuddly icon than meets the eye.
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First appearance: 1985 ·
Original fur color: Brown ·
Fundraising total in 1980: £1 million ·
Annual telethon since: 1980 ·
Current fur color: Yellow
Quick snapshot
- Official mascot of BBC Children in Need (BBC Children in Need – official charity site)
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Freddie Cooper Carter
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